AudienceView Selected by Edinburgh International Festival and Hub Tickets

TORONTO, Ontario, Canada – July 18, 2013AudienceView is further expanding its presence in the UK performing arts sector with its selection as the new e-commerce technology provider of the Edinburgh International Festival (“EIF”) and Hub Tickets.  Held annually in August, EIF is an internationally acclaimed three-week festival of classical music, opera, theatre and dance.  Hub Tickets is the ticketing operation of the Edinburgh International Festival and provides independent ticketing services in the region.

“We are excited to be implementing a world-class solution to power the operations of our world-class festival,” said Joanna Baker, Managing Director at the Edinburgh International Festival.  “Its integrated nature should ensure a confident and consistent customer service experience for our patrons at all times and well as assisting us to identify new revenue-generating opportunities.”

Edinburgh International Festival will utilize AudienceView as an integrated solution for ticketing/e-commerce, marketing, fundraising and business analytics with customer relationship management (CRM) at the core.  The platform equips EIF with the tools to provide excellent customer service while efficiently managing and ticketing events, including member presales and priority bookings, and fulfilling e-commerce transactions.  AudienceView’s industry-leading CRM links each transaction to a single patron profile.  It also supports targeted, one-on-one marketing and patron-centric fundraising.

Hub Tickets can integrate all of these features into its commercial ticketing operations while maintaining its own unique brand identity.  Customers will have the option to purchase tickets where and when they choose – online, on the telephone, via mobile or social ticketing as well as in person at “The Hub.”    Data for the two separate organizations will be stored and segregated in one secure database to create business efficiencies, with access to information made available through defined security levels.

“As a leader in the arts community, with huge on-sales and lots of public attention, it is imperative for us to have a strong, stable solution that meets our needs and the expectations of this market,” said Jamie Snelgrove, Head of Ticketing at Hub Tickets and Edinburgh International Festival.  “After an extensive search process we determined that AudienceView was our best choice because it is fully integrated, robust and scalable.  We also highly value the company’s forward-thinking philosophy and regular updates to the platform, which will ensure we are always on the leading-edge of technology.”

“We are pleased to welcome Edinburgh International Festival and Hub Tickets to the AudienceView family,” said Jeff Koets, Vice President of Sales and Marketing at AudienceView.  “Performing arts organizations in the UK and Europe are continuing to turn to AudienceView as a strong, stable solution that covers the entire customer service lifecycle – from the very first interaction with a patron through to the applause at the end of a show and beyond.  We are proud of the ongoing trust these organizations continue to place in us and in our solution.”

The Edinburgh International Festival principally promotes opera, classical music, dance and theatre, and participation is by invitation only, issued by the festival director.  Its mission is to be the world’s most exciting, innovative and accessible festival of performing arts, presenting artists of the highest possible international standard to the widest possible audience.  This promotes the cultural, educational and economic well-being of the people of Edinburgh and Scotland.

About Edinburgh International Festival

9 August – 1 September

‘a flagship of Scotland’ The Scotsman

One of the world’s most exciting cultural celebrations in Scotland’s stunning capital city.

Now entering its 66th year, the Edinburgh International Festival remains one of the most prestigious, innovative and accessible Festivals of its kind anywhere in the world.

From the very best international opera, ground-breaking theatre and electrifying dance to intimate morning recitals, exhilarating evening concerts, and the spectacular Festival Fireworks Concert to round it all off, there’s something for everyone in Edinburgh each August.

‘a Festival on fire’ The Independent

About Hub Tickets

Hub Tickets is a major Scottish ticket agency, providing full advance and on-site ticketing services for a wide range of clients. These range from large festival and arts organizations, to major sporting bodies and tourist attractions.

About AudienceView

AudienceView provides a powerful, enterprise-level e-commerce solution to the entertainment industry, including commercial and not-for-profit arts organizations, regional ticketing agencies, arenas, film festivals, college athletics, professional sports teams, and race tracks.  With customer relationship management (CRM) at the core, it ensures ticketing/e-commerce, marketing, fundraising, content management, venue management and business analytics are effectively integrated in a single, easy-to-use, web-based solution.  Supporting over 550 venues across five six continents, AudienceView operates seamlessly across traditional and next-generation environments – from physical box offices, kiosks and desktop computers to social media, mobile and tablet devices.

MarketView is the world’s first white-label, self-serve e-commerce and CRM solution.  Developed upon the company’s widely deployed e-commerce platform, the innovative, cloud-based solution enables any business or brand to enter the emerging self-serve event management and ticketing market quickly, affordably and profitably.  It provides more features and functionality than other currently available self-serve platforms.

For additional information please visit, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092