AudienceView Partners with JMM at Lloyd’s of London

More AudienceView Clients Now Able to Offer Ticket Insurance to Customers

TORONTO, Ontario, Canada – May 27, 2014 – AudienceView, a world leader in e-commerce software for events and entertainment organizations, and JMM at Lloyd’s of London today announced an international partnership that will allow AudienceView clients in North and South America, Europe and Asia-Pacific to offer “inability to attend” insurance to their customers.  JMM’s “inability to attend” insurance is currently offered to the customers of AudienceView clients Ambassadors Theatre Group (ATG), The Ticket Factory and Capital FM Arena.

Customers who purchase tickets through e-commerce platforms operated by AudienceView clients are able to opt in to “inability to attend” insurance during their ticket purchase journey.  The insurance enables customers to obtain a refund if they cannot attend the event for a number of reasons, including personal illness, severe weather disruption, delays to scheduled transportation and event cancellation.

“AudienceView is always looking for new and innovative ways to deliver added value to its clients,” said Mark Fowlie, CEO of AudienceView.  “For several years now, JMM’s ticket insurance has provided peace of mind for customers of some of our largest UK clients.  We are delighted to be extending this service offering to customers of our worldwide clients so that, for a nominal price, they are insured for missing an event due to certain unforeseen circumstances.”

“We are pleased to be offering ticket insurance to AudienceView clients around the world through our extended global partnership agreement,” said Julian Berry, Managing Director of JMM.  “The early success achieved with AudienceView clients ATG, The Ticket Factory and Capital FM Arena has been beneficial for all parties, especially the customers who find themselves in unexpected situations and unable to use their event tickets.”

Based on Lime Street in London, next to Lloyd’s where its insurance products are underwritten, JMM has been writing “inability to attend” insurance and other products for sports, entertainment and leisure since 1994.

About AudienceView

AudienceView is a complete entertainment business solutions provider.  Rapidly approaching $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences.  It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type.  AudienceView was founded in 2002 and has received equity funding from the Ventures West 8 Limited Partnership fund, which remains the largest shareholder, and private investors.  Learn more at, or connect with the company on Facebook and Twitter.

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Christine Payne
Primoris Group Inc.
+1 416.489.0092