AudienceView Deployed by San Antonio’s New Tobin Center for the Performing Arts

TORONTO, Ontario, Canada – January 29, 2014AudienceView has been deployed as the e-commerce and patron relationship management solution of the new Tobin Center for the Performing Arts, scheduled to open this fall in San Antonio, Texas.  The solution is being implemented in phases while the iconic theatrical venue is being transformed into a shining beacon of creativity, fine art and downtown development. Subscription tickets for the inaugural season will soon be on sale, with single shows to follow in the summer.

“With AudienceView, we are able to implement a single ticketing and e-commerce solution to serve the Tobin Center for the Performing Arts as both a venue and producing organization, as well as all of our resident tenants, and any short-term and/or visiting tenants,” said Aren Murray, Director of Ticketing for the Tobin Center for the Performing Arts.  “In addition to the single patron database, we are also excited by AudienceView’s ease of use, including high-quality user interfaces for the web, social networks, the box office and back office and the product’s maturity.”

AudienceView was selected following a comprehensive search for a solution that offers robust patron relationship management/CRM at the core with tightly integrated ticketing, fundraising, marketing, access control and an efficient interface to financial accounting systems.  In addition, AudienceView enables multiple resident clients to share one platform powered by a single database while maintaining their own unique brand identities.  In doing so, the organizations can share information through defined security levels while keeping certain data proprietary.

The Tobin Center for the Performing Arts is situated along the banks of the newly restored and expanded San Antonio River Walk.  The historic Municipal Auditorium is being renovated into a world-class venue with performances for people of all ages, cultures, lifestyles and income levels. The venue will include a 1,759-capacity main theatre (up to 2,100 with a state-of-the-art flat floor configuration), a 250-capacity flexible studio theatre and a 600-capacity outdoor performance plaza.  The multi-purpose facility will be home to many local resident arts organizations including the San Antonio Symphony, The Opera San Antonio and Ballet San Antonio.

“We are pleased to welcome the Tobin Center for the Performing Arts to the AudienceView family and share in their excitement as the venue’s grand opening approaches,” said Mark Fowlie, CEO for AudienceView.  “Our single, integrated solution will provide this wonderfully transformed facility and its resident tenants with the innovative, modern technology they require to meet all of their patron’s needs.  We look forward to a long-term partnership.”

About the Tobin Center for the Performing Arts

Situated along the banks of the Riverwalk in the heart of Downtown San Antonio, the historic Municipal Auditorium, with its original facade preserved, is being transformed into a world-class venue. This theatrical icon will once again become the pride of the River and a shining beacon of creativity, fine art and downtown development. There will be no better place — anywhere — to see and hear a live performance.

When the dust finally settles in Fall 2014, The Tobin Center will feature a state-of-the-art, multi-purpose 1,759-seat (2,100-seat with flat-floor configuration) performance hall, a 250-seat studio theater, and an outdoor performance plaza connected to the River Walk with a water taxi portal.

The remarkable flexibility of the 1,759-seat H-E-B Performance Hall, with its distinctive “flat-floor” capability (the first of its kind in the nation), opens the door for performances and events of almost any sort. The acoustics in the Hall can be “tuned” to fit the performance and the physical set-up of the hall, and the sound insulation throughout The Tobin Center will also enable simultaneous use of the HEB Performance Hall, the 250-seat Alvarez Family Studio Theater and the 600-seat River Walk Plaza.

About AudienceView

AudienceView is a complete entertainment business solutions provider.  Rapidly approaching $2 billion in transactions value each year, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences.  It also powers self-serve e-commerce, ticketing and events management portals, which can be used for shows and programs of any size or type.  AudienceView was founded in 2002 and has received funding from Ventures West 8 Limited Partnership and private investors.  Learn more at, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092