Arden Theatre Company Selects AudienceView

Arden_logo_redblack_300dpiTORONTO, Ontario, Canada – February 3, 2015AudienceView, a world leader in e-commerce software for events and entertainment organizations, proudly announces its selection by the Arden Theatre Company in downtown Philadelphia, Pennsylvania. Known for bringing great stories to life on the stage, in the classroom and in the community, the Arden selected AudienceView following a comprehensive, industry-wide search.

“Arden Theatre Company is passionate about sharing stories with audience members and students. Bringing AudienceView into the business is an investment in our future and, ultimately, in the entertainment experience we provide for our patrons,” said Amy L. Murphy, Managing Director for the Arden Theatre Company. “We believe AudienceView will provide us with a hands-on approach to better integrate box office and back office operations.”

AudienceView makes it possible for organizations like the Arden Theatre Company to manage all aspects of their business and box office while satisfying key stakeholders, ensuring efficient operations, unlocking all potential revenue and building a strong brand.

From setting ticket prices and fees to creating opportunities for fundraising growth, AudienceView puts the power directly into an organization’s hands.

A single shopping cart can offer absolutely anything an organization has to sell, including tickets, event packages, donations, education offerings, and other ancillary products. The solution can help increase the value of an order by suggesting upsell and cross-sell offers based on customer behaviour and appropriately request donations to increase overall revenue.

An integrated content management system (CMS) makes it possible to build and manage online content and websites. As well, all the data is captured in a single database to analyze and leverage.

Photo credit: Billy Bustamante

Photo credit: Billy Bustamante

“We are excited to welcome the Arden Theatre Company as our first client in the Greater Philadelphia Area and to have them join our growing family of premier regional theatre companies,” said Maureen Andersen, Vice President of Arts and Entertainment for AudienceView. “Organizations like the Arden find immense value in an integrated solution that meets all of their business needs, both now and in the future. They are also excited by our ease of use, high-quality user interfaces and the impact our solution has on the overall patron experience. We look forward to partnering with the Arden as they extend their technology footprint.”

About the Arden Theatre Company

Founded in 1988, the Arden Theatre Company is dedicated to bringing to life great stories by great storytellers on stage, in the classroom, and in the community. Five Mainstage and two Arden Children’s Theatre shows are produced each season. The Arden provides extensive arts education programs including Arden For All, a program in schools in the Greater Philadelphia area. In the fall of 2013, The Arden completed construction on the Hamilton Family Arts Center. Located a few doors down at 62 N. 2nd Street, it is the home to Arden Drama School and has six classrooms, a rehearsal hall, and an 80-seat Studio Theatre.

The Arden has received seven Philadelphia Magazine “Best of Philly” Awards, the Arts and Business Council’s Arts Excellence Award, five City Paper “Reader’s Choice” Awards, four Philadelphia Inquirer “Theatre Company of the Year” citations, 59 awards and 300 nominations from the Barrymore Awards for Excellence in Theatre, and was named “Best Theatre Company” by Philadelphia Weekly in 2009. In addition, the Arden has been recognized specifically for their children’s work with the “Best of Philly” Award for Play in a Day (2009), “Best of Philly” Award for Theatre for Kids (2007), “Best of Philly” Best Kid’s Theatre Series (2001) and “Best of Philly” Best Children’s Theatre Award (2000).

About AudienceView

AudienceView is a complete entertainment business solutions provider. Rapidly approaching $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type. AudienceView was founded in 2002 and has received equity funding from the Ventures West 8 Limited Partnership fund, which remains the largest shareholder, and private investors. Learn more at, or connect with the company on Facebook and Twitter.

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Christine Payne
Primoris Group Inc.
+1 416.489.0092