AudienceView Appoints Ticketing Industry Veteran Michael Burnett as Managing Director,
UK and Europe

TORONTO, Ontario, Canada – April 18, 2017AudienceView, a world leader in e-commerce software for events and entertainment organizations, is pleased to announce the appointment of industry veteran Michael Burnett as Managing Director, UK and Europe. With an extensive ticketing and general management background spanning more than two decades, Michael has achieved success in several ticketing, technology and operations roles. He joins AudienceView from Ticketmaster/Live Nation, leaving his position as Director of Sport. He was also the founder and Managing Director of See Tickets from 2000 through 2012 and held key roles at Medoc and Derby County FC.

“We are delighted to welcome an executive of Michael’s calibre to our leadership team. In addition to his expert understanding of ticketing and technology, Michael has the industry credibility to lead our company efforts and build on our continued momentum in the UK and Europe,” said Michael Bryce, Chief Operating Officer for AudienceView. “With Michael as a senior executive based permanently in the UK, we have the right leadership in place to help our clients maximize their potential with our solutions and pursue the significant growth opportunities we see in the market.”

Michael’s mandate is to lead all aspects of AudienceView’s business operations in the UK and Europe, including current customer success, new customer acquisitions, local partner enablement and overall business success. Michael will also provide his executive team peers with regional strategic and product insights to ensure AudienceView continues blazing a trail as an innovative global industry leader.

“With the industry’s strongest and most innovative solution, AudienceView has an incredibly exciting opportunity to grow in the region and to shape the future of entertainment ticketing and e-commerce,” said Michael Burnett, Managing Director, UK and Europe for AudienceView. “I am excited to help establish deeper relationships with our existing clients, welcome new organizations to the AudienceView family and help all of our partners reach their business goals.”

With over 35 customers including premier venues in the UK, AudienceView leads the market with the most scalable, functionally complete, configurable and sophisticated platform for live entertainment ticketing and e-commerce. These organizations also receive unparalleled solutions and 24×7 service from AudienceView’s global team, which includes 16 staff members based in the UK and Europe.

Michael Burnett

Managing Director, UK and Europe

Michael Burnett, Managing Director United Kingdom and EuropeIndustry veteran Michael Burnett joined our team in April 2017 fromTicketmaster/Live Nation, leaving his position as Director of Sport. With an extensive background spanning more than two decades, Michael has had several leadership roles in ticketing, technology and operations. He was also the founder and Managing Director of See Tickets from 2000 through 2012 and held key roles at Medoc and Derby County FC. In his free time, Michael enjoys spending time with his daughters, playing music (he’s a guitarist and pianist) and driving his BMW convertible. He also loves live music and can never attend too many concerts, especially if it’s indie-rock or his favorite band Oasis.

AudienceView UK and Europe: Key Facts

  • 35+ customers in the region including premier UK venues
  • AFC Bournemouth is our longest-standing UK customer who has been live since February 2005
  • 24×7 service from our global team, including 16 UK and European-based staff members
  • Numerous award-winning clients including:

About AudienceView

AudienceView is a complete entertainment business solutions provider. With over $2 billion in annual transactions, our innovative and engaging software is helping more than 550 venues in 15 countries deliver exceptional in-venue and online customer experiences. The self-serve, e-commerce, ticketing and events management portals enable success for events of all sizes or types.  Learn more at, or connect with the company on Facebook and Twitter.

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