Our team is excited to add a Marketing Operations Manager role to design and execute marketing programs, ensure accurate tracking and management of lead flow, and help produce actionable insights for our growing Sales and Marketing team. As the Marketing Operations Manager, you’ll apply B2B marketing best practices to ensure that our lead generation and digital marketing efforts are efficient and effective.
Own the configuration, maintenance, and reporting for all digital programs and email marketing through Marketo
Ensure accurate, standardized tracking and reporting in Marketo and Salesforce of all our on-going programs
Assist in our segmentation approach; collaborate with marketing and sales stakeholders and provide recommendations based on performance
Support the maintenance of our Marketo implementation and the syncs to Salesforce
Database management: manage lead list imports, database cleaning, field updates, etc
Be a champion for marketing and sales alignment, and offer on-going support for miscellaneous tasks for our sales development team
Collaborate with design team to develop creative assets such as email headers, email templates, and landing page templates
Proactively suggest and devise improvements to lead flow to increase conversion rates, both pre-click and post-click
Run weekly reports and dashboards on program key performance indicators (KPIs)
Evaluate new tools and technology that will improve outcomes in email, lead flow, and analytics
Partner with marketing program owners to support their campaigns and other efforts
Be the main administrator for our corporate accounts with Salesforce and Marketo
3-5 years of marketing operations experience with a software company
Minimum of 2 years of Marketo experience; Marketo Certified Expert a plus
Experience creating dashboards and reports in Salesforce
Experience with any of the following a strong plus: Google Analytics, Uberflip, WordPress, LinkedIn/Facebook/Twitter Ad Platforms, Google AdWords
Genuine curiosity and passion for marketing operations
Self-starter comfortable working in a startup environment
AudienceView’s platform is relied on to power over $2 billion in transactions each year, servicing over 550 venues in 15 countries, by clients that range from University of Minnesota Athletics, Wembley Stadium and Opry Entertainment to events such as the FA Cup, Edinburgh International Festival and Los Angeles Film Festival.
✓ Start at 3 weeks vacation per year ✓ Flexible hours and work remote opportunities ✓ Comprehensive benefits ✓ Full kitchen with free fruit, coffee ✓ Monthly cake day ✓ Bagel day every Wednesday ✓ Games room ✓ Fun company parties & events ✓ Speaker series with industry leaders ✓ Learning & development opportunities
The AudienceView portfolio of software and media solutions fuels attendee engagement, ticket sales and audience development for theater, sports, music, comedy and festivals in 16 countries around the world.