Uncover the Changing Behaviors of Eventgoers

THE PATRONS' PERSPECTIVE | MARCH 2022

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AudienceView consumer brands TheaterMania and WhatsOnStage surveyed more than 5,000 members of their online communities to better understand how they buy tickets today and think they will buy in the future. These audiences represent one of the most avid event-going demographics available online.

Generated from the survey results, this forward-looking report will assist live events organizations of all sizes with delivering a worldclass customer experience.

The report aims to uncover the changing behaviors of eventgoers, including their opinions on factors they consider when buying tickets to an event, how far in advance they make a purchase, event discovery channels, preferences related to ticket delivery and payment methods and much more.

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Factors considered when buying tickets, including event discovery channels, device preference, ticket fee tolerance and reasons for cart abandonment.

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Consumer preferences tied to sharing of personal data, payment methods and ticket delivery channels.

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Forward-looking data related to when consumers will buy tickets using virtual assistants and with cryptocurrencies.

Discover opinions on factors they consider when buying tickets to an event, how far in advance they make a purchase, event discovery channels, preferences related to ticket delivery and payment methods and much more.

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Results from a survey of 5,000+ members of the most avid eventgoing communities in the US and UK.

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