Wednesday, January 30
10:30am – 11:30am
Born between 1946 and 1964, many Baby Boomers are lifelong patrons of the arts, avid sports fans, devoted season ticket holders and generous donors to their alma maters. They are also helping to build the next generation of live event consumers by bringing grand kids to children’s shows, games, exhibitions, fairs and more. In a lively, interactive panel of Boomers, hear what they want from your organization – and why keeping them happy and engaged is critical to your bottom line. Learn how to segment and target Boomers to increase ticket revenues. What types of promotions and offers resonate most. Foster a service environment that values this highly desirable demographic. And, understand the range of accessibility requirements to keep Boomers coming back again and again.