Explore AudienceView’s Esteemed Business Features and Functions
CRM
You Can’t Just Add It In Later
Relationships must be cultivated. With integrated tools that foster the bond between you and your customers, AudienceView is the ultimate matchmaker. Know when to reach out before there is an issue.
Know when to hold off. AudienceView makes sure you remain “besties” with your customers.
Remember What Matters To Your Customer
Storing and accessing historical data in AudienceView is easy. But sometimes there are just a few things you need to know from a customer’s past. Affiliations allow you track key relationships you’ve had with customers. Whether it’s board member status, former letter winners, fundraising volunteers or any other tie to your organization, affiliations make it easy to segment your customers.
Do and See It All – In One Place
Imagine seeing every interaction you have with a customer in a single screen? Customer activities does exactly that, capturing and displaying relevant communications your organization has with a single customer. Phone calls, customer service issues, orders, offers, attendance and more are all combined to create a single view of customer activity. This is especially powerful because data is captured and displayed in real-time, which means your staff is always using the most recent information to serve your customers.
See Your Customers as Individuals
AudienceView is a single system, with a single view of each customer in your database. Tracking all orders, payments, donations, offers, emails, contacts and more in a single place is something we do extremely well. Seeing everything in one place without having to put it there in the first place makes everyone happy.
A Smarter Way To Reach Your Customers
AudienceView provides tools to segment your customer database correctly and accurately. Real-time information ensures that customer profiling exercises are a success. Demographic, behavioral and psychographic profiles combine with transactional data to create a knowledgeable CRM tool.
It Has Its Perks
Manage unlimited memberships in AudienceView, whether they are purchased or earned. Drive customer behavior by driving real-time benefits such as presale access, VIP seat locations or special price discounts. Customers move through membership levels in real-time, allowing them to take immediate advantage of their perks.
Divide And Conquer
We prefer not to use the term “blast” when referring to interactions with your customers. Segmentation tools in AudienceView help protect you from “blasting” someone with a message or an offer that they won’t find relevant. With all the diverse items you will sell through AudienceView, it’s no wonder you want to be particular about who you are selling to.
Space for You to Grow
AudienceView has thought of almost everything. And we’ve even thought of something for times when we didn’t think of it but you did. Custom data fields are available throughout the profile to help you create the unique view of a customer that your organization needs. With over 80 fields to use, you’ll never run short on storing data. Maybe you really want to know their favorite color, or their t-shirt size. Perhaps you are storing their favorite bottle of wine for that special occasion. Any way you look at it, custom fields help you build the right profile for your organization.
Great for Sharing
AudienceView is designed to allow multiple business units to use the solution without fear of commingling too much. Associations segregate data and workflows to ensure that each business unit can operate independently of one another. Great for consortiums and multi-tenanted organizations.
Talk To Them, On Their Terms
Customers have the final say in how you reach out to them. Customer communication preferences let your customers manage when and why you can reach out to them. Stay compliant and relevant.
You Have Questions, They Have Answers
Questions provide opportunities for you to collect data at critical points, such as during the transaction. Choose the type of question, whether it’s required or optional and drive key data to better relate to your customers. Configure questions based on the event being purchased. All the data tracks back to the customer to be used at any point in the future.
Some People Get a Little Extra Love
AudienceView doesn’t ship with white gloves, but we do have ways to notify your team when some special handling is required. Gentle reminders ensure they are always informed before interacting with a customer.
E-Commerce
Sell It Together, You’ll Sell More
Don’t worry, we don’t blame you. Organizations are starting to recognize how much revenue they are leaving on the table by not optimizing the shopping experience. For this reason, many have made the switch to AudienceView. Our single shopping cart experience is unparalleled. Gone are the days when you need a ticketing system plus a separate solution for donations. Another one for merchandise. Another one for concessions. You get the picture.
Sell Everything But Your Soul
Once you realize you can sell everyone in one place, the different configurations of items that could be sold together gets a bit silly. We think this is a good problem, since we are all built so differently and want different things.
Create Packages With:
Connect With Your Customers Their Way, Anytime, Anywhere, Any Device
No matter where your customer is, make it possible for him or her to make a purchase. AudienceView is built with a mobile responsive frame that dynamically adjusts to the screen size of your customer’s device.
Give Them Options
Treat your customers differently by offering a variety of ways to attend an event. Recommend a package when they are looking at single tickets. Bundle in a hotel to make it a memorable staycation. Upsell your customers at the right time with the right offer.
Help Them Be Impulsive
Once your customer has decided to make a purchase, their willingness to buy has never been higher. Additional items lets you configure what they see prior to checking out, promoting the shopping experience. Recommended items are dynamically generated to make sure they see something they want.
Such a Small Ask, Such a Big Deal
Organizations that rely on fundraising are all too familiar with today’s challenging entertainment landscape. Find your next supporter by gently suggesting a donation. Whether you are motivated by revenue or knowledge, a subtle ask is sure to help your organization grow.
Save a Seat For Me
Not many people attend events alone. Most like to go with friends. AVTiki is the new way of going to the record store with your friends on a Saturday morning to buy tickets together.
Sell tickets directly on Facebook and let your customers use “buy and reserve” functionality to purchase their seats and hold some right next to them for friends. AVTiki also drives valuable “likes” on your Facebook page like never before.
Track Your Traffic
Tap into the power of Google Analytics to understand your website, your conversion funnel and adapt to your business.
Manage Customer Accounts Online
Breathe easier by allowing your customers to manage their account online. Address changes, renewing subscriptions, forwarding tickets and checking points can all be done without you being involved.
Google Tag Manager
Whether you have promoters who need to track specific conversions or remarketing software you want to use, Google Tag Manager comes integrated and ready to use.
Affiliate Support
Extend your sales programs by working with third-party organizations to promote your events. Track this activity through Google Analytics and compile sales figures to share revenue through Business Intelligence.
Ticket Forwarding
Let your customers decide who is going to the event and make it easy for them to transfer their tickets to someone else.
Ticketing
Everyone Needs Their Own Seat
Reserved ticketing is a core element of AudienceView. Tools enable you to create any type of reserved seating event you wish. From simple to complex, utilize the drag-and-drop interface to accurately display your venue to your customers. Capture individual seat history, provide view-from-seat functionality and effortlessly update seats en masse.
Appeal To The
Bargain Shopper
If ticketing was easy, you’d never have to discount prices or run promotions. Unfortunately, you are constantly competing with the discretionary dollar. AudienceView provides the tools to run different promotions. From one-time-use promo codes to member presales, everything is here for you to control the price, message and audience.
There‘s Something For Everyone
Your customers are built differently. Don’t ignore this. Rather, embrace it. AudienceView does not place limits on the number of ways in which you can configure your ticketed events. From price types to hold codes and everything in between, you are set up to succeed. Real-time reporting enables your organization to monitor the success of different combinations.
No Seat Needed, Find Your Place
While we cut our teeth on reserved seat ticketing, we understand that you might have just as many general admission events as well. Build and manage venues that are entirely general admission or a hybrid of reserved and general admission seats.
Easily Adapt To Change
Whether the understudy becomes a star or the star quarterback goes down with an injury, circumstances out of your control change the dynamics of your events. As a result, you need to be ready to adapt the event to maximize sales, revenue and excitement. With AudienceView, making pricing changes on the fly is a breeze. Set automatic price changes in advance to avoid hovering over your laptop and adjusting them at midnight. Monitor your events and create dynamic price models.
Support Your Most Loyal Customers
Some organizations are built on loyalty. Season tickets and subscriptions make up a significant portion of annual revenue for these organizations. Flexible bundling tools allow you to create a variety of subscription options. Full season tickets that dynamically change in price, partial subscriptions or flex packs for customers are all configurable. Add a robust tool that satisfies the variety of renewal circumstances and you’ve got something big.
Sometimes You Just Need to Cut Someone Off
Real-time inventory control for events is critical to the success of your organization. Whether tickets are sold online, in person, over the phone or at a kiosk, everything integrates and pulls from the same inventory. In addition, individual caps can be assigned by customer, event, day of week and more. The peace of mind that comes with a solution that can automatically manage these things makes everyone happier.
You Have Better Things To Do Than Print Tickets
Scanning tickets at your venue is so much more than access control. Keeping people who don’t belong out of the venue is great. Moving to a digital world is so much more valuable than controlling the gate.
Create efficiency by no longer printing and mailing tickets. Create better experiences by letting customers buy tickets and enter the venue with their mobile device. Drive more revenue by promoting sponsorships through digital tickets.
Don‘t Pass on Making Things Easier
When a bundle of tickets is too complicated, try giving out a season card instead. Or run your festival passes on a single credential with in-and-out privileges. AudienceView provides infrastructure that allows you to easily add new tickets to existing passes. Whether a late event has been added to the subscription or the team makes the playoffs, using passes makes a complicated process simple.
Fundraising
Identify, Cultivate and Grow Your Donor Relationships
AudienceView is passionate about helping you exceed your fundraising goals. Integrated into the solution, figuring out who to ask, what to ask for and how to ask is extremely valuable. Don’t waste time importing and exporting data to other systems when you can grow your donor base from a single place. Let people know they are a part of it all.
Drive powerful membership programs through AudienceView. Set up rules that ensure your most important donors understand their value to the organization. Real-time membership levels reduce the manual effort to move people up and down. Use a solution that helps you reward your members.
Give Them Reasons To Get Involved
Some people give to give and some people give to get. Regardless of the motivation, drive engagement with donors through automatic benefits in AudienceView. Once membership levels are hit, benefits are automatically unlocked, giving the donor access to presales, special events, discounts, increased ticket limits and even special seat locations. The philanthropist in everyone will still appreciate how easy it is to get involved.
You Love It When a Plan Comes Together
AudienceView has created a fundraising structure that lets you set goals and track your success at a number of different levels. Complex fundraising organizations take advantage of the multi-level structure to organize their campaigns while those with more basic requirements create a more simple structure that works.
Either way, AudienceView allows you to manage all levels of your program and lets you know when changes are needed hit your goals.
Let The Money Roll In
Automatic payments removes one of the biggest issues with managing fundraising campaigns. Payment schedules can be created on a case-by-case basis, allowing you to offer a flexible way to contribute to your organization. Each day, planned payments are handled automatically by AudienceView, letting you know when to intervene if there is a problem with any payments. Say goodbye to manual entry.
Say Thanks
Whether traditional or digital, say thank you to your recent donors the way you want. Set up automated appreciation emails and track everyone who has received any type of recognition for their gift.
Marketing
Finally, a Marketing Home to Rest Your Head
In a world where the pulse of your customer is front and center, AudienceView truly gives marketers a place to maximize your efforts to sell and engage. From collecting data and profiling customers to creating effective marketing campaigns, marketers will never call AudienceView “our ticketing system” that they don’t bother logging into.
All That’s Missing Is a Countdown Clock
Whether before, during or after the event, chances are you have an opportunity to present special offers in front of a targeted and engaged audience. Offer dynamic pricing that promotes immediate action and track the success of your specials over time.
Keeping In Touch Is So Important
Send emails and direct mails with smart lists driven to engage your customers. Trigger personalized messages based on actions taken such as attending an event, renewing a subscription or requesting more information. Design high-quality emails and personalize content to make your communications even more targeted.
Be Right – People. Place. Time. Channel.
Create effective campaigns with tools that dynamically communicate with your customers. Use data to trigger relevant messages to customers and prospects. Build and grow long-term customer relationships with dynamic, multi-step marketing campaigns.
Analytics
Because Each Day, It’s Something Different
Business intelligence gives you comfort in knowing the data you need to access is right at your fingertips. Simple things like building a list of customers, analyzing sales from the previous week or building customer profiles to find that next donor.
You can create dynamic lists that return different results based on criteria like dates, amounts or custom fields. Even save the lists so you and your peers can enjoy the fruits of your labor.
Some People Don’t Dig Spreadsheets
Dashboards make it easier on everyone. Spend your time driving more sales and understanding where your business needs more attention. Driven by a powerful analytics engine, dashboard reports keep you and your peers updated on real-time changes to your business.
Stay informed by comparing sales from month-to-month, deciding on your next marketing campaign or analyzing which social media tools are benefiting you the most.
Tried and True, Reports You Can Count On
With over 70 base reports with hundreds of configurations, AudienceView reports deliver what you need. Create a proactive culture and save time by scheduling reports to be automatically delivered to various departments within your organization. Use the template engine to create new reports using various extract templates such as Excel, HTML, XML, charts and more.
CMS
Use AudienceView to Power
Beautiful Websites
Give your customers the experience they deserve. AudienceView offers a truly integrated web experience that focuses on informing, engaging and transacting with the customer. Let customers read, browse and buy in the same place.
Your Brand is Front and Center
Your customers are excited to buy from you. AudienceView is white-label software allowing organizations to make customers feel excited about their purchase. Complete control of the content management system (CMS) allows you to create the look and feel that you desire.
Finding Stuff Has Never Been Easier
You will be selling a lot with AudienceView – tickets, packages, merchandise, gift cards, donations and more. Utilize the many search and search result tools at your disposal to make sure your customers can find what they are looking for. Whether someone is searching or navigating, the CMS makes it easy for you to get them closer to making their purchase.
Make Sure They Are Talking
About You
All those campaigns you have running are great, but sometimes it’s word-of-mouth referrals that drive the most sales. Integrated social tools allow your customers to share their excitement about what they just saw, bought or attended. Enable social widgets anywhere on your site with ease.
Such a Powerful Piece of Code
Use our funky little search results widgets to populate anything you are selling or promoting anywhere on your site. Choose from different types of widgets, decide if you display the price or the availability and even pick your page sizes. Create landing pages for a single event or sell anything that’s pink in a single place.
Target Individual Recommendations
One benefit of being a single database is the integration created during the shopping experience. Customer and item keywords are used to promote and recommend features that customers see during their checkout process. AudienceView acts differently for each individual customer you have. That’s pretty powerful.However you set it up, displaying items on your site has never been easier.
One Site is Never Enough
Sometimes you can’t fit it all into a single site. Expand your business and create branded experiences with a CMS that supports unlimited websites. Drive the same content across websites, but sell different items. Make a members-only site. However you want to use it, creating and managing multiple websites is one sweet feature.
Planning Dates Has Never Been Easier
You are a destination for some customers. Embeddable calendar widgets make it easy for customers to find events by date.
Collect The Information You Need
Forms are a powerful way to collect customer and visitor information. Drive your weekly newsletter, collect group ticket inquiries or follow up with a survey after an event.
Make It Easy to Find You
SEO tools inside the CMS allow you to configure your site and articles with search engines in mind. All tracked through an integrated Google Analytics account and you’ll always be on top.
Configure It Your Way
With three tiers of menu structuring, there is a way to make every site fit in AudienceView. Configure your menu items to fit your organization.
POS
We Didn’t Stop With Just Tickets
Point-of-sale (POS) is a tablet-based interface to sell merchandise, concessions and any other items at an event. Manage all of your items in AudienceView with ease. Look up customers and attach them to POS orders at the event, creating an even more powerful view of each customer. No integrating with other POS software. We’ve made it that simple.
For Times When You Aren’t Behind Your Desk
Take advantage of being mobile with AudienceView POS. Whether you are selling merchandise out of a tent or you are on tour with the band, POS is right there with you. Integrated into the system in real-time, ready for duty wherever you have an internet connection. Hook up to a printer and get selling in minutes.
Let Them Order the Usual
Imagine your customers walk up to the concession stand, the bar or the merchandise tent. Imagine knowing what they like and how they like it. Capture every transaction into a single customer record, building a stronger and more useful profile when it’s time to send out that anniversary gift.
Introduce Dynamic Pricing
Whether you want to create discounted pricing for a members-only concessions stand or hike the price of mixed drinks on Saturday nights, make real-time changes that impact your business.
Day of Event
You Prepared for Today.
Now It’s Time to Perform
The day has come. AudienceView has the tools to keep you ready to respond and capitalize. Whether it’s a game, performance, show or any event, your customers deserve a great experience that they will cherish. Today, it’s about making memories.
Welcome Them With Style
From the moment your customers arrive at the event, be prepared to handle every circumstance. Integrated access control tools allow you to transfer the relationship with the customer to the front of the line. Equip the entire team to respond to customer needs, or simply prevent those who shouldn’t have access from getting in.
Go Out and Find Them
Access AudienceView from any device and extend your reach beyond the traditional box office. Organizations use AudienceView for all types of event services – parking, concessions, guest services, roaming ticket sales and more. Be successful from anywhere.
Some Would Rather Be Alone
For the times that self-serve actions are required or preferred, launch AudienceView Kiosk for ticket sales or ticket will call services. Intuitive and configurable touchscreen interfaces let your customers purchase or collect tickets at their leisure. Allocate your personnel to creating those memories instead of distributing tickets.
Platform
Everything Starts With A Foundation
Many customers have huge success with AudienceView because everything makes sense. Like building a house, we started with the strongest foundation. We are built to handle all of your business needs. Your business needs a platform that enables a real-time business. You’ve found one in AudienceView.
Set It Up Once. Watch It Work
We get it. Your staff numbers aren’t exactly growing these days. That makes automation even more critical for your business. Whether you need automated reports or you just need scheduled payments to run each morning, business processes can be set up and automatically managed. This way, you can focus on growing your business and not maintaining it.
Your IT Folks Can Rest at Night
Security is not a joke around our company. We mandate rigorous policies and procedures to ensure your sensitive data is never compromised. Our hosting centers are first-class facilities and we remain compliant in everything we do. We do the heavy lifting so you can focus on your business.
Every Change Matters. We Track It All
Not that we compare notes much, but we think it’s really important to track what’s happening in your system. Therefore, we have built an auditing tool that keeps you informed of every change that is made. Every. Single. Change. You know what was there before and what’s there now. You wouldn’t believe how many times this information has helped organizations troubleshoot issues.
Different People Do Different Things
We understand you have various groups and users that need to see and do different things. Therefore, you have ultimate flexibility to adjust permissions at the individual field level. Tracking net worth and only want certain people to see it? No problem. Creating an approval process and only supervisors can publish an event? We’ve got you covered. No matter what the business process is, you have the tools to make it happen.
For All the Heavy Lifting
There’s a bunch of stuff you would rather not do manually. Our platform engine is extremely powerful, allowing you to create business workflows that adjust large volumes of data. No matter if you’re running a large renewal process or need to update a group of customer records.
Connect from Anywhere
Face it. Your organization has changed. Your staff is no longer strapped to their desks each day. Plus, you’re on the move and your business needs to move with you. AudienceView can be accessed from anywhere in the world, from any device.
Customers Can Trust You
Maintaining PCI compliance is a constant on our checklist. Over $2 billion is processed through AudienceView each year and we work tirelessly so your customers feel secure making purchases with you.
Software You Can Count On
You need software that’s flexible and you need software you can rely on. Our uptime guarantees ensure your business is in good hands with AudienceView.
While you Crush Today, We’re Getting Ready for Tomorrow
Partnering with AudienceView means protecting your future. We never stop developing our software. We are constantly looking out on the horizon to ensure your business is ready for the impending changes to the industry. When you choose AudienceView, you are investing in the future viability of your organization.
API
We Play Well With Others
Moving data in and out of AudienceView is simple – and essential. Access to the WebAPI allows you to speak to other systems that drive your business forward. From integrations with accounting or access control systems to updating merchandise inventory or shipping tracking information, create workflows that meet your needs.
Fit AudienceView into Your World
Sometimes trying to fit into the world we have created isn’t quite what you need. Customers around the world have utilized our API to drive custom workflows that seamlessly fit their business. Create web workflows, custom widgets or add new functionality to AudienceView yourself. If AudienceView isn’t enough, make it even better with the API.
Support & Service
Get The Help You Need
Increase revenue, engage your customers and drive operational efficiency with confidence knowing our team is standing by whenever you need help. Whether you are new to AudienceView or a seasoned veteran, take advantage of our variety of support offerings.
Our Team Understands Your Needs
We are a company built by industry veterans who have used their own history and experiences to help our customers succeed. We speak the same language as you do. Our team can point you in the right direction, help you through any technical issues and help you measure success based on your priorities and objectives.
Let Us Take Care Of The Server Stuff
With secure hosting centers located around the world, AudienceView has a team of professionals looking after your system around the clock. While some may choose to host themselves, our dedicated team can remove all the headaches of hosting. With AudienceView hosting services, you can:
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Scale your hardware during high-volume on sales.
Experience guaranteed uptime.
Reduce PCI compliancy risk to your business.
A Community of Knowledge at Your Fingertips
Sometimes collaboration is the best way to learn. We have created a community that provides round-the-clock access to help articles, product documentation, on-demand training videos and other tools to help you get the most out of AudienceView.
You can also collaborate with thousands of AudienceView users to share best practices and lessons learned, as well as submit ideas to the AudienceView product management team to help shape the future of our products.
