The Patrons’ Perspective

A Guide to Safely & Successfully Reopening Theaters

Insights inside

Survey data from avid theater-goers that can be used to advocate for actions that will help ensure a safe and successful reopening.

The health protocols that are most important to arts patrons, including opinions on vaccinations, masks, social distance seating and hygiene theater.

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We conducted a survey of more than 3,400 members of the TheaterMania community to better understand the impact of the COVID-19 global pandemic on the performing arts industry.

In summary of our survey results, this report will provide theater operators, arts marketers, fundraisers and ticketing professionals with valuable information that will help them safely reopen theaters.

Near-term spending intent associated with critical revenue streams like tickets to in-person events, live streaming, donations and refund protection.


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This is a follow-up to the consumer survey reports that were released in May 2020 and January 2021.