The Patrons’ Perspective

An Overview of the Impact of COVID-19 on the Behavior of Theater-goers

Insights inside

Safety measures and protocols that will make arts patrons more likely to visit the theater.

Near-term buying intentions, including tickets and refund protection.

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In response to the global COVID-19 pandemic, we surveyed more than 5,000 members of their online community to understand how this health crisis is impacting their behavior and consumption of performing arts. 

Generated from our survey results, this report will assist arts organizations of all sizes in their preparations for the reopening of theaters. 

The report aims to uncover new behaviors of theater-goers, including opinions of incremental procedures to increase public safety, motivations and timelines to return to live events, near-term ticket buying intentions, plus pricing information in support of physical distance seating.

Virtual events, recent consumption and future appetite for online streaming content.


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