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How the Carpenter Center Improved Reporting and Increased Ticket Sales with AudienceView

 

How the world class performing arts center at California State University Long Beach uses AudienceView Professional to streamline operations, increase online ticket sales and support their mission.

 

Background

The Richard and Karen Carpenter Performing Arts Center is a 1,051-seat performing arts venue located on the campus of California State University Long Beach. The venue hosts a variety of performances including music, dance, comedy and cabaret events.

The Carpenter Center’s mission is to engage its community through artistic, educational and cultural experiences that enrich lives, promote lifelong learning in and through the performing arts, and serve as a gateway between California State University Long Beach and the greater community.

The Carpenter Center has been an AudienceView Professional client since 2010. Under their old system, they had difficulty retrieving patron lists and sales reports. The team switched to AudienceView Professional to help streamline its internal operations.

After using AudienceView Professional, the team also found that it made their marketing tasks easier, leading to increased revenues for the organization.

Read on to learn more about how The Carpenter Center uses AudienceView Professional to support its mission.

      The Carpenter Center at a Glance

  • 41% increase in average annual online ticket sales revenue
  • Over 6X growth in average annual online donation totals
  • Streamlined marketing operations and reporting, saving hours in manual effort each week

Solution

Cost was a major driver for The Carpenter Center to switch to AudienceView Professional, as their previous solution was much more expensive. Additionally, their team was looking for a system that was easier to use and could quickly export mailing lists. They also liked AudienceView Professional because of its ability to easily integrate with their website.

The team at The Carpenter Center makes extensive use of the reporting features in the AudienceView Professional platform. They use Basic and Advanced reports daily to export data into custom ticket reports. Additionally, they utilize Patron Reports to segment their patrons into different categories, helping them gather a great deal of information quickly and efficiently. 

The team then uploads this patron data to their email marketing and direct mail platforms to provide the lists to create their campaigns. Because of the detailed reporting tools offered by AudienceView Professional, The Carpenter Center can create campaigns with a higher degree of segmentation.

 

Results

Since switching to AudienceView Professional, The Carpenter Center has seen improvements on several key metrics.

Having improved marketing tools has allowed The Carpenter Center to sell more tickets online. Since their first full year with AudienceView Professional, the company’s average online ticket sales revenue has increased 41%.

AudienceView Professional has also made it easier for The Carpenter Center to collect donations online. Since their first full year with AudienceView Professional, the company’s online donation totals have grown by over 6X.

Additionally, The Carpenter Center has been able to streamline marketing and reporting processes and set up events more quickly, saving hours in manual effort for their staff each week.

The team at The Carpenter Center also notes how AudienceView Professional is quick to respond to its needs. Although based in New York, AudienceView Professional has Customer Success Managers on the West Coast which allows the company to provide extended service hours in this region.

 

Moving Forward

The staff at The Carpenter Center looks forward to using the recently released reporting features on the AudienceView Professional platform such as Report Builder and Automated Reports.

This will help them further increase operational efficiency at their organization, saving additional time for their staff by automating even more of their reporting tasks.

“AudienceView Professional has given me the flexibility of a system that I can make my own while providing a powerful tool for driving ticket sales and management of patron information.”

Olivia Sather
Marketing Assistant
Carpenter Performing Arts Center

 

Since AudienceView Professional is designed by live events professionals for live events professionals, we understand the unique problems that our industry faces and are proud to have served the industry for over ten years.

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