QUEST Boston 2016 was a resounding success, with theater professionals coming together to discuss the future of performing arts. Attendees were able to rub shoulders with their peers over a range of catering from The Brahmin as we discussed how to manage the duality of using the digital device in what’s generally treated as a ‘sacred space.”
As performing arts centers of different sizes face unique problems, it was refreshing to hear the cutting-edge ideas that theaters are adopting. We learned that some theaters have created a physical space where the use of a phone is encouraged in order to share content about the performance, while others are relying on social media to find out more about their audience and reach a younger demographic.

Some of the most thought-provoking questions we heard in Boston:

• Who oversees your online community?
• How do you create a micro experience?
• What sort of marketing efforts has social amplified?
• Does the theater experience get improved with technology?
• Can the size our your theater inhibit a digital experience?
• Do reward programs have an affect on your customer’s loyalty?
• Have you noticed a shift in your demographics?
• Do likes and shares impact ticket sales?
• How do you convert engagement into a sustainable guest?
• Has informalizing the experience taken away from the novelty of theatre?

We want to thank all attendees that managed to make time for QUEST Boston 2016.

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For any specific questions, email quest@audienceview.com