My Journey to Scotland (Part 5) – The EIF Comes to a Close

Fireworks for the EIF

And then all of a sudden, it was the last week of the Festival!

Here at the EIF, we are continuing to have many performances each day and preparing for our final event, the Virgin Money Fireworks Concert, which happens on Sunday night.  This annual closing event draws 15,000 people from all over the city and the world to celebrate and mark the end of the summer Festival season that Edinburgh is known for. The concert by the Scottish Chamber Orchestra features classical music played from Princes Street Gardens and a spectacular fireworks display from the Castle.

We at Hub Tickets and EIF have been preparing for weeks for the big closer. When we went live with AudienceView, we decided to utilize the print-at-home ticket option to allow customers to have a better experience by printing their e-tickets at home and allowing our collection lines to decrease as well.

For the Fireworks Concert, we’re planning for three different entry points at Princes Street Gardens with four scanners at each gate (shout out to fellow AudienceView users Aberdeen Performing Arts – thanks for the letting us rent the additional eight scanners).

The EIF comes to a close this weekend We are scanning at each entrance using Wi-Fi hotspots for connectivity. After successfully using this method at our in-house events at The Hub, we are looking forward to using this method on a grander scale. We are also interested in analyzing the data from our scanning – looking at the traffic flow, peak times for people entering, and using the lessons learned to see how we can improve the experience for our attendees next year. There’s a first time for everything and it will be our first experience scanning at the gates – wish us luck!

Our marketing department has been busy preparing for the final event by presenting two interactive activities for people of all ages.

The first on-going activity with the Virgin Money Fireworks Concert is the poster competition. EIF has invited budding young artists between the ages of 5 to 12 to use their imagination and create a Fireworks poster. The exhibit of the winning posters has been displayed at the Virgin Money Lounge in St Andrews Square, and the winners will be able to enjoy a behind-the-scenes tour of the fireworks set up at Edinburgh Castle, a workshop with the Scottish Chamber Orchestra, and attend the concert with their family, on the house.

Another really cool and interactive project that our marketing team has developed in concert with the Fireworks event is the Fireworks app. With the app, you can create your own fireworks display to accompany Tchaikovsky’s 1812 Overture by building a display before the concert and having it ignite, perfectly timed to the music of the Scottish Chamber Orchestra.

The Scottish Chamber Orchestra has been out and about promoting the concert with our marketing team – check them out at Waverly train station.

The end of the Festival is near, but that doesn’t mean the fun stops! At Hub Tickets, we’re looking forward to selling tickets for the Celtic Football Club, Scottish Rugby, the Lammermuir Festival, and other events across the city and country.

We have been able to manage our many EIF events with teamwork, communication with our venues and departments in the organization, and a little caffeine doesn’t hurt either – we very much appreciated the Red Bull delivery to the office in Week 3, as it helped us maintain our stamina and carry us forward to the end of the Festival.

If you want to be part of the Fireworks from home, be sure to download the app and follow along on Twitter using #VMFireworks – the fun starts at 9:00PM GMT on Sunday.

About Caroline 

Born in Scotland, raised in South Carolina, work experience in DC, and now living in Scotland again, Caroline Martin has a passion for the arts and entertainment industry with time spent working at universities, festivals, theatres, and museums. Caroline has a BA in Art History and Music (Vocal Performance) and is completing a Masters in Nonprofit and Association Management.  A long time AV user, Caroline has had an interesting journey as part of our community that has taken her career to exciting places, which she is sharing with us over the course of the summer.